VILLALVAZO CLERICAL SERVICES
Villalvazo Clerical Services is a business that offers taxes to everyone. Since doing taxes can often be a stressful time for people, I tried to incorporate certain things within the visual design which would be appealing to the common crowd. In choosing a color palette I went with a dark blue because I wanted people to get a sense of calmness when looking at the design. I then decided to go with a yellow-orange. This would symbolize the warm and welcoming aspect of the company.
When designing a logo I decided to go with something abstract and simple. I think the visual look of the logo it would give off a professional appearance compared with local competition. When choosing a slogan I picked the qualities which were most important to your business.
For the typefaces in the logo, I went with Gidole and Shree Devanagari 714. I feel like these fonts work well together giving the logo a simple yet elegant look. My goal was to be sure that the visual identity of your business looked professional and elegant. I also wanted to be sure that the look of your business was simple and attractive for people who decide to choose you for tax preparation.
flashlight exploded
The objective for this project was to create a technical drawing of an object which has multiple parts. From there you would then create call-outs for each individual parts along with an approximate size. In the end, the technical drawing needed to have a professional appearance. This is why a making it into a magazine ad is beneficial.
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The rendering of the flashlight was used with Adobe Illustrator. Using the gradient tool highlights and shadows were made to create a more three-dimensional shape. For the call-outs in this piece I used the typefaces PT Sans and Mukta Mahee.
