VILLALVAZO CLERICAL SERVICES
Villalvazo Clerical Services is a business that offers taxes to everyone. Since doing taxes can often be a stressful time for people, I tried to incorporate certain things within the visual design which would be appealing to the common crowd. In choosing a color palette I went with a dark blue because I wanted people to get a sense of calmness when looking at the design. I then decided to go with a yellow-orange. This would symbolize the warm and welcoming aspect of the company.
When designing a logo I decided to go with something abstract and simple. I think the visual look of the logo it would give off a professional appearance compared with local competition. When choosing a slogan I picked the qualities which were most important to your business.
For the typefaces in the logo, I went with Gidole and Shree Devanagari 714. I feel like these fonts work well together giving the logo a simple yet elegant look. My goal was to be sure that the visual identity of your business looked professional and elegant. I also wanted to be sure that the look of your business was simple and attractive for people who decide to choose you for tax preparation.
Education
University of the Pacific, Stockton, CA
BFA in Graphic Design,
Graduated May 2021
Major GPA, 4.00
San Joaquin Delta College, Stockton, CA
AA in Graphic Arts
2017–2019
Experience
Graphic Designer (September 2021-May 2022)
DezLin LLC, Lodi, CA
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Close collaboration with company owners to develop a new brand & identity (color palette, logos, website).
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Employed the use of design fundamentals in order to create company assets (pamphlets, business cards, digital Catalogs, box Labels).
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Responsible for maintaining social media graphics and product photos.
Graphic Design Intern (June 2020–September 2021)
TwinRayj Studios, DeKalb, IL
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Collaborated with an online marketing team.
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Created digital game ads for website promotion.
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Created digital merchandise ads for their online store.
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Assisted in creating digital posts for their social media accounts.
Graphic Designer (February 2020–May 2020)
Chui Mamas Group, Kenya
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Responsible for creating and designing deliverables.
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Collaborated with international clients from Kenya.
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Worked successfully with a marketing team.
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Created a website layout for the client’s organization.
Barista/Cashier (August 2019–March 2020)
University of the Pacific, Stockton, CA
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Responsible for counting and delivering the nightly deposit.
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Worked coffee prep area and register during dinner rushes.
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Worked successfully in a team environment.
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Maintained, cleaned, and stocked work area.
Accomplishments
Academic Distinguished Scholarship (Fall 2019–Spring 2021)
Calliope Art and Literary Magazine Publication (2020)
Honor Roll University of the Pacific (Fall 2019–Spring 2020)
Honor Roll San Joaquin Delta College (Fall 2017–Spring 2019)
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Lightroom Classic
Microsoft Word
Shopify
Hard skills
Advertising Campaigns
Identity Development
Typography
Concept Design
Web Design
soft skills
Communication skills
Organizational skill
Ability to work in a team environment
Ability to manage multiple projects
Ability to work in tight deadlines