VILLALVAZO CLERICAL SERVICES
Villalvazo Clerical Services is a business that offers taxes to everyone. Since doing taxes can often be a stressful time for people, I tried to incorporate certain things within the visual design which would be appealing to the common crowd. In choosing a color palette I went with a dark blue because I wanted people to get a sense of calmness when looking at the design. I then decided to go with a yellow-orange. This would symbolize the warm and welcoming aspect of the company.
When designing a logo I decided to go with something abstract and simple. I think the visual look of the logo it would give off a professional appearance compared with local competition. When choosing a slogan I picked the qualities which were most important to your business.
For the typefaces in the logo, I went with Gidole and Shree Devanagari 714. I feel like these fonts work well together giving the logo a simple yet elegant look. My goal was to be sure that the visual identity of your business looked professional and elegant. I also wanted to be sure that the look of your business was simple and attractive for people who decide to choose you for tax preparation.
Design culture now
The purpose of this project was to create posters with the purpose of promoting a lecture series. I decided to use 3 different colors to distinguish information. You can get a sense of hierarchy by the different weights of Gill Sans. The words “Design Culture Now” are all arranged in that manner to be consistent with the rest of the text. My inspiration for this project comes from Josef Muller-Brockmann. You can see his influence in the arrangement of the type.
