This is a campaign that deals with the prevention of COVID. The target audience is teens who are between the ages of 12–17, who like to use social media and live in San Joaquin County. The reasoning behind the creation of this campaign was to bring awareness to teens because their cases are going up. The idea is to create an incentive for them to protect the community. This includes wearing a mask, being socially distant, and watching out for the symptoms.

 

Most importantly the goal would be for teens to be lead to a health website where they could get more essential information. My deliverables are posters, stickers, and Instagram posts. From prior research, I felt that these would be the best to reach my target audience.  This was all research-based design. This means that every design decision is determined by my target audience. You will see with the posters on the next page that I have included three different scenarios. The illustration style is meant to attract the intended audience also. The colors are very vibrant so that they will attract attention. QR codes are included on there. This would lead you to the SJCPHS website.