VILLALVAZO CLERICAL SERVICES
Villalvazo Clerical Services is a business that offers taxes to everyone. Since doing taxes can often be a stressful time for people, I tried to incorporate certain things within the visual design which would be appealing to the common crowd. In choosing a color palette I went with a dark blue because I wanted people to get a sense of calmness when looking at the design. I then decided to go with a yellow-orange. This would symbolize the warm and welcoming aspect of the company.
When designing a logo I decided to go with something abstract and simple. I think the visual look of the logo it would give off a professional appearance compared with local competition. When choosing a slogan I picked the qualities which were most important to your business.
For the typefaces in the logo, I went with Gidole and Shree Devanagari 714. I feel like these fonts work well together giving the logo a simple yet elegant look. My goal was to be sure that the visual identity of your business looked professional and elegant. I also wanted to be sure that the look of your business was simple and attractive for people who decide to choose you for tax preparation.
Stem organic
The goal was to create a campaign that emphasized a certain characteristic of a product or company. I chose to make this an advertising campaign that expressed this metaphorically. I decided to create a non-existent smoothie company that would emphasize how their product is very organic and brings you the energy you need to start the day.
The deliverables I picked were posters and Instagram posts, and bottle mock-ups. I chose these deliverables because they are best suited for my target audience. The target audience is people between the ages 15-30, who live in urban areas and use social media.
